I had the pleasure of attending the annual American Society of Journalists and Authors (ASJA) conference held in New York. The conference, for writers at every level of their career, featured more than 70 sessions covering a variety of topics, and I’ve been posting some of the recaps over the last week or so. See: Breaking into Finance Markets, …
Highlights from Article
- Technology changes the way we communicate with reporters to get publicity.
- Don't send press releases and pitch letters to hundreds or thousands of reporters just because email is free.
- Media people search too, add your press releases to your website and comment on other blogs.
- Media people will either find you or a competitor on Google. THINK and DO how to stand out on Google.
- Press releases and SEO tactics get more traffic!
- Reporters blog and tweet. You need to be following the 5 or 10 reporters who really matter to you. Plus,
- Read their stuff.
- Comment.
- Befriend them.
- Post your content on the Web. If it’s good, producers and reporters will find you. So will your prospects.
- You will stand out from the thousands of lazy PR people who blanket the emailosphere – is that even a word? — with untargeted pitch letters. You’ll be rewarded in two ways:
- When you pitch reporters, they very well might remember you and listen to you.
- Some reporters are posting their own requests for information to their followers.
- Choose the right keywords.
- Send the press release to a place that prints press releases.
